Bhutan tourism strategy
Bhutan’s tourism industry is growing and the policy of the Bhutanese government for the future of tourism is high value low volume: aiming for quality tourism. Hotels in Bhutan have difficulties to meet the rising demand for quality services. New units are opening resulting in an important pressure on a limited pool of highly skilled workforce. There are limited qualified staffs available in the market contrasting with a substantial growth of youth unemployment. This lack of qualified professionals is a threat to the development of the sector. As the number of recent graduates is not sufficient for the market and newly recruited employees are not up to the standards, problems arise to fit the future needs of visiting tourists.
60 %of Bhutanese are 25 years old or younger
This rising need represents a great potential for the youth of Bhutan. The Himalayan Kingdom remains one of the poorest countries in South Asia. It has one of the smallest economies in the world and the tourism industry is the first employer of the country. By reaching out to unemployed young adults, BIHT helps them to become self-supporting – giving them the opportunity to create a good future for themselves and their families.
The Hotel-School model
The sustainable aspect of BIHT, increasing job opportunities and contributing to socio-economic development, is not the only way to present the Hotels-School model. This new approach of hospitality training intends to meet all stakeholders’ expectations from unemployed youth to responsible travellers and professional partners. It gives a role to the different actors of the value chain including hotels, tour operators, development agencies and the Bhutanese government. Moreover, it creates local service excellence by mixing Bhutanese culture with international standards allowing the guest to dive into a true indigenous experience while feeling home.
The objectives of BIHT are therefore multiple:
- Enable younger generations to receive professional training and integrate the labour market;
- Supply quality staff to the hotels, contribute to the professionalization of the hospitality services in Bhutan and comply with the high standards required;
- Offer the tourists the opportunity to participate actively to the sustainable economic development of the country.
With Bongde Goma Resort as training hotel, BIHT’s programmes offer two main advantages to our students:
- On-the-job training in real context to facilitate the transition with professional world
- Reduced fees that makes it affordable for most Bhutanese youth as the hotel generates income for the Institute